Indoor Training and the Covid-19 Impact

Covid-19 sucks. Most terrible of all is the loss of life and the emotional impact on victims’ family and friends. Then you have the economic toll. Lockdowns across the globe, some “suggested” and others strictly enforced, have ground the global economy to a total standstill. The effect is already being felt heavily in the services and transportation industries, but everyone will follow if they haven’t already.

It seems almost contrite given the context, but for a lot of people being locked indoors, even if one’s job and/or income is relatively secure, is not necessarily good for health and well-being. If you’re an avid cyclist like most Sporra users then the cabin fever can be a source of stress and anxiety. Sporra is all about getting users motivated to get out and explore, but we, too, must adapt when many of our users are legally not permitted to do so.

Perhaps it’s no surprise, then, that ways to ride, train and otherwise stay healthy online have actually benefited from this outbreak. Take Peloton, for example, the VERY expensive indoor trainer you can buy for the privilege of shelling out a monthly subscription fee for spin classes. Following the “Gift of Peloton” meme debacle, occurring amidst heightened investor scrutiny after the failed WeWork IPO, that company was all but left for dead. They have seen a 50% increase in the value of their shares since hitting their nadir in early March.

Then you have services like Zwift, where users can participate in virtual rides and races no matter where they might be locked up. That service has seen a surge in user demand and calls in its forums to reduce its subscription fee during the pandemic. Could be good PR – doubt it will happen. Smart trainers from makers like Wahoo! and Tacx are flying off the shelves, so they can’t be hurting either.

It might take a while, but eventually this, too, shall pass. When it does these services will inevitably shed a few of the customers they picked up during the epidemic, but not all. Some percentage will most certainly stick around. Perhaps never have we realized the full value of web-enabled services until now. Can you imagine being locked up withOUT the likes of Amazon, Nextflix or Zwift? Long live the Internet!